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Canna Connect

Notes from the team running cannabis distribution on X — what worked, what did not, and what the numbers actually said.

Brand StrategySeptember 1, 20264 min

What Three Billion Impressions Taught Us About Cannabis Creative

Reach is the easiest number to produce and the least useful one to report. Here is what actually separated the posts that moved product from the posts that just travelled.

Internet CultureAugust 30, 20263 min

Why Meme Pages Still Outperform Brand Accounts

A page with no product, no budget and no brand guidelines will beat your brand account most weeks. The reason is structural, and it is fixable.

Social MediaAugust 28, 20265 min

Why X Is Still the Highest-Leverage Platform in Cannabis

Every other platform tolerates cannabis. X is where the culture actually lives — and that difference decides where a dollar of attention is worth spending.

Social MediaAugust 22, 20262 min

Stop Trying to Go Viral

Virality is an outcome, not a strategy, and chasing it directly produces worse results than the boring alternative almost every time.