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Canna Connect / Insights

Ideas move fast.We move faster.

Insights on cannabis, culture, social media, growth, creators, internet behaviour and the forces changing how brands earn attention.

The Hemp Industry Is Entering a New Era

Federal ambiguity built the hemp market. The rules catching up to it will decide which brands survive the next eighteen months, and the ones preparing now are not the ones with the biggest budgets.Parker BeckSeptember 2, 20263 min readRead →

Brand StrategySeptember 1, 20264 min

What Three Billion Impressions Taught Us About Cannabis Creative

Reach is the easiest number to produce and the least useful one to report. Here is what actually separated the posts that moved product from the posts that just travelled.Read the story →

Internet CultureAugust 30, 20263 min

Why Meme Pages Still Outperform Brand Accounts

A page with no product, no budget and no brand guidelines will beat your brand account most weeks. The reason is structural, and it is fixable.

Social MediaAugust 28, 20265 min

Why X Is Still the Highest-Leverage Platform in Cannabis

Every other platform tolerates cannabis. X is where the culture actually lives — and that difference decides where a dollar of attention is worth spending.

Brand StrategyAugust 26, 20262 min

The Attention Economy Has Changed Again

The scarce resource stopped being reach a while ago. Understanding what replaced it explains most of what looks broken about social marketing right now.

Stop Trying to Go Viral

August 22, 20262 min

The Modern Cannabis Brand Does Not Need More Followers. It Needs Distribution.

August 18, 20263 min

Case StudiesAugust 14, 20263 min

How Canna Connect Turns Attention Into a Repeatable Growth Engine

A walk through how a campaign actually runs, from the strategy call to the numbers in the client portal, using the structure we apply to every brand we take on.Read the story →

The Signal

What we think marketers should be paying attention to right now.

Attention is not
accidental.

We build cannabis social campaigns designed to become part of the conversation, through distribution we own rather than rent.

Work with Canna Connect