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Brand Strategy

Positioning, tone and the decisions made before any post exists.

2 stories

Brand StrategySeptember 1, 20264 min

What Three Billion Impressions Taught Us About Cannabis Creative

Reach is the easiest number to produce and the least useful one to report. Here is what actually separated the posts that moved product from the posts that just travelled.

Brand StrategyAugust 26, 20262 min

The Attention Economy Has Changed Again

The scarce resource stopped being reach a while ago. Understanding what replaced it explains most of what looks broken about social marketing right now.