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Co-founder

Parker Beck

Twelve years inside cannabis marketing. Built the flagship pages behind the network and runs strategy for the brands Canna Connect works with.

CannabisSeptember 2, 20263 min

The Hemp Industry Is Entering a New Era

Federal ambiguity built the hemp market. The rules catching up to it will decide which brands survive the next eighteen months, and the ones preparing now are not the ones with the biggest budgets.

Brand StrategyAugust 26, 20262 min

The Attention Economy Has Changed Again

The scarce resource stopped being reach a while ago. Understanding what replaced it explains most of what looks broken about social marketing right now.

GrowthAugust 18, 20263 min

The Modern Cannabis Brand Does Not Need More Followers. It Needs Distribution.

Follower count is the metric brands ask about and the one that predicts least. Here is what to build instead, and why it is a fundamentally different asset.

Case StudiesAugust 14, 20263 min

How Canna Connect Turns Attention Into a Repeatable Growth Engine

A walk through how a campaign actually runs, from the strategy call to the numbers in the client portal, using the structure we apply to every brand we take on.